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# Samuel J Lee

Welcome to my home on the web.

This is the machine-readable version of the site. Humans can switch back via the Human mode link.

## Links

- LinkedIn: https://www.linkedin.com/in/s-j-l/
- CV: /cv
- Contact: samueljames.lee01@gmail.com

## About

I'm Sam, a systems-minded, high-agency operator with 5+ years building clarity, alignment, and scalable operational systems in fast-moving, regulated environments. I specialise in taking ambiguous, unowned problems and turning them into structured, executable plans that enable teams to move faster with fewer bottlenecks.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/me/1784671604457-portrait-1.png

## Work

### Building

- Channel: `#building`
- Date: Jan 2024 – Present
- Tools: Claude Code, Cursor, OpenAI, Ollama, OpenRouter

#### AI Skills · Feb 2026 – Present

After closing the founding exploration chapter, I decided to start focusing on building with AI and complimenting my natural position as a strategic thinker with the capabilities to get hands on and build using code while looking for the right company to join. Examples of builds can be found below under Featured Builds and Also Built.

#### Exploring Founding · Jan 2024 – Feb 2026

Having spent significant time around startups and founders, I had the desire and belief that founding was the path I wanted to explore. I decided to strike and chase that goal, in this time I explored several areas:

- A mortgage alternative using equity tokenisation to tie debt repayments to actual, fluctuating home values 
- A social loyalty network based on zero-knowledge proofs
- An insurance product powered by smart contracts targeting unavoidable income disruptions in the gig economy e.g. quiet periods, bad weather, injury

After some time reflecting, I realised what I actually love is being in the middle of the storm solving problems, chasing curiosity and finding new ways to unlock other people to go further, faster so returned to explore what new companies are in market that excite me.


### Incredible

- Channel: `#incredible`
- Date: Sep 2022 – Jan 2024
- Tools: Notion, Slack, Zapier, Intercom

#### Customer Experience & Ops Lead · Sep 2022 – Jan 2024

Incredible was building a regulated consumer fintech business from the ground up, and my role was to help build the operating system around it. I worked across product, engineering, compliance and customer operations to turn ambitious plans into reliable execution - designing the processes, systems and feedback loops that allowed a fast-moving startup to scale without losing operational control.

Rather than sitting within a single function, I became the connective tissue between teams, helping translate regulatory complexity into practical workflows, surfacing operational risks before they slowed delivery, and creating the structure that let people focus on building.

* Built operational processes and controls for an FCA-regulated lending business from zero
* Coordinated execution across engineering, product, compliance and customer operations
* Designed reporting and automation that improved visibility, reduced manual work and increased operational capacity
* Acted as an early-warning system for leadership by identifying bottlenecks, risks and opportunities before they became business problems


### Monzo

- Channel: `#monzo`
- Date: Jan 2018 – Oct 2021
- Tools: Intercom, Notion, Slack

#### Knowledge Manager · Feb 2020 – Oct 2021

As Monzo scaled, product development increasingly depended on the organisation being able to communicate quickly, accurately and consistently. I owned the systems that made that possible, working across product, engineering, risk and compliance to transform product changes into operational readiness for both internal teams and customers.

The role wasn't simply about documentation, it was about reducing organisational friction. By building structured knowledge systems, identifying recurring customer problems and creating a trusted source of truth, I helped ensure teams could move faster while maintaining quality and consistency.

* Owned Monzo's internal knowledge systems and public Help Centre
* Partnered cross-functionally to operationalise new products and regulatory changes
* Built structured taxonomies and documentation that improved discoverability and prepared the business for future automation
* Used operational data and customer insight to identify knowledge gaps and improve the customer experience

#### Customer Operations · Jan 2018 – Feb 2020

Served as a product specialist for complex support escalations and coached new agents on compliance and customer interaction best practices. Acted as an operational bridge between frontline teams and product, surfacing insights to inform product development and service quality


## Projects

### Watchtower

- Channel: `#watchtower`
- Date: Oct 2026

Watchtower is a lightweight Swift app in the menu bar. It checks my installed runtimes, project dependencies, Dependabot alerts and Vercel deployments against public vulnerability sources like OSV and CISA’s known-exploited list. Everything runs locally and read-only, with no backend or tracking.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/watchtower/1792670766668-Screenshot-2026-10-22-at-1.04.34-pm.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/watchtower/1792670774515-Screenshot-2026-10-22-at-1.04.47-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/watchtower/1792670780411-Screenshot-2026-10-22-at-1.04.49-pm.png

### Threaded

- Channel: `#threaded`
- Date: Oct 2026
- Tools: Codex

More of our working day is spent in conversation with AI: exploring ideas, writing, building and solving problems. But whenever we need to ask a teammate a question, get feedback or coordinate a decision, we still leave that workspace and open Slack, Teams or Messages.

That separates the work from the conversations needed to move it forward, creating constant switching between tools.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/threaded/1792593052244-Screenshot-2026-10-21-at-3.10.37-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/threaded/1792593063384-Screenshot-2026-10-21-at-3.10.53-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/threaded/1792593081099-Screenshot-2026-10-21-at-3.11.50-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/threaded/1792593095829-Screenshot-2026-10-21-at-3.12.27-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/threaded/1792593105222-Screenshot-2026-10-21-at-3.17.14-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/threaded/1792593115789-Screenshot-2026-10-21-at-3.17.34-pm.png

### Typewide

- Channel: `#typewide`
- Date: 2026
- Tools: Next.js, React, Zustand, Vercel

Typewide is an exploration of different lenses for engaging with the same chat-based conversations: Sheet, Field, Depth and Mosaic.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/typewide/1791491916094-sheet.mp4
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/typewide/1791492090816-field.mp4
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/typewide/1791492184164-depth.mp4
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/typewide/1791492422760-mosaic.mp4

### Liveline

- Channel: `#liveline`
- Date: 2026
- Tools: Next.js, React, TypeScript, Tailwind CSS, Typesafe AI

Real-time writing assistant that flags un-cited factual claims as you type and verifies cited sources against those claims.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/liveline/1791421727863-Screen-Recording-2026-10-08-at-2.06.15-am.mov

### Frontdoor

- Channel: `#frontdoor`
- Date: 2026
- Tools: Claude Code, Next.js, Vercel, Neon, WXT (Chrome MV3)

**Your AI agents, in every new tab.**

Frontdoor is a Chrome extension that turns the new-tab page into a dashboard for AI agents running in the cloud. You start a task from the composer or the address bar, pick a model, and the agent works in its own sandbox while you get on with other things. Whatever is waiting on you, like a shell command that needs approval, shows up in a **Needs you** queue the next time you open a tab.

**Bring your own models**: use models through Vercel AI Gateway, or connect your own OpenAI, Anthropic, Google or OpenAI-compatible keys. Your keys are stored encrypted and the extension never gets them back.
**Spend limits by default**: each job has a budget it has to ask permission to go past, and a hard daily cap protects you even if your access token leaks.
**Voice and files**: dictate tasks, have replies read aloud, and attach images, PDFs or any other file.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/frondoor/1790890283473-Screen-Recording-2026-10-01-at-10.26.56-pm.mp4

### Ludus

- Channel: `#ludus`
- Date: 2026
- Website: https://www.glaze.app/app/ludus-4RDpwn
- Tools: Glaze, Anthropic, OpenAI, Gemini

Master any subject through structured, AI-powered lessons. Learn at your own pace with guided content, visuals, and an intelligent tutor ready to answer your questions in real time.

Key Features:
- Build courses from a single interest or upload existing materials
- Progress through organized courses one lesson at a time, unlocking new material as you master each topic
- Get instant explanations and answers from an AI tutor that understands your lesson context
- Stress test your knowledge through built-in projects and exercises to create evidence of actual understanding
- Earn collector coins as you complete lessons and milestones to track your learning journey
- Switch between multiple AI providers - Glaze, OpenAI, Anthropic, Google and Ollama - to power your AI tutor and course creation based on your preference

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ludus/1785342242547-Screenshot-2026-07-28-at-6.53.56-am.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ludus/1785342284948-Screenshot-2026-07-28-at-6.47.38-am.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ludus/1785342295550-Screenshot-2026-07-28-at-6.47.50-am.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ludus/1785342301110-Screenshot-2026-07-28-at-6.47.56-am.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ludus/1785342306710-Screenshot-2026-07-28-at-6.52.59-am.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ludus/1785342318683-Screenshot-2026-07-28-at-7.08.37-am.png

### Ephello

- Channel: `#ephello`
- Date: 2026
- Tools: Next.js, Vercel, Cursor, Claude

Ephello is a community health platform built for local councils that want a living, two-way digital relationship with residents - not a one-off newsletter or siloed CRM.

It turns “community health” into something operational: councils can listen for neighbourhood signals (service requests, quiet gaps in engagement, emerging themes), engage the right people with timely outreach instead of blanket broadcasts, support residents through shared case trails across housing, libraries, and community teams, and measure ward-level health so leaders know where to act next.

In practice that means a pulse view of neighbourhoods - scores, open cases, and risk - backed by AI-assisted drafting and coordination so staff can respond faster without residents repeating their story. The pitch is simple: communities are living, dynamic organisms and Ephello lets councils monitor it's heartbeat.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784670985429-Screenshot-2026-07-21-at-10.49.02-pm.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784670991784-Screenshot-2026-07-21-at-10.49.09-pm.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784670996072-Screenshot-2026-07-21-at-10.49.15-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671001603-Screenshot-2026-07-21-at-10.49.24-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671007453-Screenshot-2026-07-21-at-10.49.31-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671027208-Screenshot-2026-07-21-at-10.49.31-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671037573-Screenshot-2026-07-21-at-10.49.47-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671043506-Screenshot-2026-07-21-at-10.49.54-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671048373-Screenshot-2026-07-21-at-10.50.06-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671054340-Screenshot-2026-07-21-at-10.50.14-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671060466-Screenshot-2026-07-21-at-10.50.20-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671064423-Screenshot-2026-07-21-at-10.50.29-pm.png

### Berry

- Channel: `#berry`
- Date: 2026
- Tools: Next.js, Cursor, Vercel, Cloudflare, OpenAI, Google AI

Berry is an AI-powered shared notes platform for university students - join your courses, share and discover lecture notes with classmates, and study smarter with an AI companion that summarises, quizzes, and explains concepts from your notes.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/berry/1784644378140-Screenshot-2026-07-21-at-3.32.45-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/berry/1784644398388-Screenshot-2026-07-21-at-2.29.56-pm.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/berry/1784644406666-Screenshot-2026-07-21-at-2.29.59-pm.png

### Eros

- Channel: `#eros`
- Date: 2026
- Tools: Cursor, Firecrawl, Tauri

Local-first research CRM for Mac. Save companies from Chrome with one click, enrich them with Firecrawl, and browse everything in a Tauri desktop app.

### Rememberall

- Channel: `#remembrall`
- Date: 2026
- Tools: Cursor, Swift

Rememberall is a MacOS app that saves your clipboard and screenshots in a visual history, automatically grouped by type, app, and custom categories, so you can search, find, and paste anything back in seconds.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/remembrall/1784671942442-Screenshot-2026-07-21-at-11.11.34-pm.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/remembrall/1784671947199-Screenshot-2026-07-21-at-11.11.51-pm.webp
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/remembrall/1784671951973-Screenshot-2026-07-21-at-11.12.07-pm.webp

### Glayze

- Channel: `#glayze`
- Date: 2026
- Tools: Claude Code, Supabase, Swift

Glayze is a native iOS app for finding dessert shops on a map and earning loyalty points when you visit. Browse donuts, gelato, bakeries, and more - show a QR code at the till after you buy, and the merchant approves your points on the spot. Redeem perks as you explore.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/glayze/1784671814290-phone-.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/glayze/1784671819218-phone--1.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/glayze/1784671824565-phone--2.png

### Fika

- Channel: `#fika`
- Date: 2026
- Tools: SwiftUI, MapKit, Cursor, Claude Code

We spend hours with the people we care about - coffee on a Tuesday, a walk after work, dinner that runs late - and then life moves on. The photos end up buried in the camera roll, the place fades, and months later you can’t quite remember when you last saw someone properly.

Fika is a quiet map of the time you’ve actually shared, over time becoming a curated personal story of the real life you've lived together.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fika/1784671776895-phone-.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fika/1784671781604-phone--1.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fika/1784671786638-phone--2.png

### Fairwealth

- Channel: `#fairwealth`
- Date: 2026
- Tools: React Native with Expo, Claude, Neon

AI-powered wealth management app for household and individual finances.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672008773-phone-.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672013009-phone--1.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672017465-phone--2.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672021681-phone--3.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672025835-phone--4.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672030605-phone--5.png

### Voiceprint

- Channel: `#voiceprint`
- Date: 2026
- Tools: Claude, Notion

An autonomous knowledge structuring workflow that analyses an individual's existing writing to create detailed, platform-specific voice profiles mapping tone, style, and signature phrases. It utilises a continuous learning loop to generate and iterate new written content that authentically matches the creator's unique communication style.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/voiceprint/1784672061478-2.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/voiceprint/1784672065944-1.png

### Echo

- Channel: `#echo`
- Date: 2026
- Tools: iMessage, SendBlue, Claude API

A zero-learning-curve maintenance logging tool tailored for on-the-ground manufacturing teams. It bypasses complex enterprise software by allowing frontline workers to report and track equipment issues instantly via text or voice notes in iMessage, which the AI then structures into centralised operational logs.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/echo/1784672165875-1.png

### Brix

- Channel: `#brix`
- Date: 2026
- Tools: Next.js, OpenAI API, iMessage, NeonDB

An AI-managed syndication platform designed to give small-scale landlords the collective buying power of institutional property managers. It aggregates localised repair demand via a low-friction iMessage interface, allowing landlords to text maintenance requests that the system uses to unlock group discounts from tradespeople and service providers.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/brix/1784672195790-1.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/brix/1784672200105-2.png

### BOS

- Channel: `#bos`
- Date: 2026
- Tools: Tauri 2.x, Vite, SQLite, Composio, Anthropic, OpenAI, Gemini

A local-first daily operating system built to aggregate data from external tools into a single, unified interface while maintaining strict data sovereignty. By connecting disparate software ecosystems locally, it reduces context-switching and ensures user data remains private and secure rather than living on external cloud servers.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/bos/1784672226405-1.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/bos/1784672230631-2.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/bos/1784672234816-3.png

### Kwesty

- Channel: `#kwesty`
- Date: 2026
- Tools: Swift, Supabase, Reve

A timer-based iOS application that gamifies daily routines for children by turning mundane tasks into time-trial challenges earning badges whenever a child beats their previous completion time for a specific activity.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/kwesty/1784672286370-phone-.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/kwesty/1784672290616-phone--1.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/kwesty/1784672352131-phone--2.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/kwesty/1784672357096-phone--3.png

### Proppy

- Channel: `#proppy-1-0`
- Date: 2026
- Tools: Next.js, Vercel, Supabase

A side-by-side property comparison dashboard designed to simplify the evaluation process for homebuyers by providing structured viewing assessment checklists. It centralises disparate property data into a clean interface, reducing the ambiguity and mental load of comparing multiple potential homes.

Media:
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/proppy-1-0/1784672406073-1.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/proppy-1-0/1784672410721-2.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/proppy-1-0/1784672415372-3.png
- https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/proppy-1-0/1784672419755-4.png