# Samuel J Lee Welcome to my home on the web. This is the machine-readable version of the site. Humans can switch back via the Human mode link. ## Links - LinkedIn: https://www.linkedin.com/in/sjlee00/ - CV: /cv.pdf - Contact: samueljames.lee01@gmail.com ## About I'm Sam, a systems-minded, high-agency operator with 5+ years building clarity, alignment, and scalable operational systems in fast-moving, regulated environments. I specialise in taking ambiguous, unowned problems and turning them into structured, executable plans that enable teams to move faster with fewer bottlenecks. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/me/1784671604457-portrait-1.png ## Work ### Monzo - Channel: `#monzo` - Date: Feb 2020 – Oct 2021 - Tools: Intercom, Notion, Slack Knowledge Manager responsible for designing and owning Monzo’s knowledge ecosystem across internal teams and customer-facing surfaces: **Customer-Facing Content & Help Centre Ownership** - Built and maintained customer-facing help centre articles and FAQs, ensuring clarity, accuracy, and alignment with product behaviour - Proactively identified content gaps by reviewing customer contacts and support QA trends **Support Taxonomy, Tagging & Saved Responses** - Designed and managed customer support tagging systems to improve issue categorisation, trend analysis, and content prioritisation - Created and maintained saved responses / canned replies used by frontline teams to deliver fast, consistent, human support **Structured Knowledge & Scalable Enablement** - Owned internal processes and documentation as a single source of truth for operational and support knowledge - Structured documentation to support automation and future AI-assisted knowledge retrieval - Partnered with product, engineering, risk, and compliance to translate product changes into support-ready content ### Incredible - Channel: `#incredible` - Date: Sep 2022 – Jan 2024 - Tools: Notion, Slack, Zapier, Intercom Customer Experience & Operations Lead building the operational backbone of the zero-to-one fintech, turning ambiguity into structure and enabling the company to scale with regulatory confidence: **Cross-functional Orchestration & Execution** - Designed and rolled out FCA-compliant operational systems from scratch, translating complex regulatory requirements into simple, repeatable workflows that enabled faster feature development and reduced execution risk - Coordinated product, engineering, compliance, and CX to align priorities, remove bottlenecks, and maintain momentum across multiple concurrent projects in a fast-changing, ambiguity-heavy environment **Operational Intelligence & Problem Ownership** - Served as an early-warning system for leadership - surfacing risks, highlighting workflow gaps, and proposing solutions before issues escalated or impacted delivery timelines - Took full ownership of ambiguous operational problems, building structured processes that improved speed, quality, and accountability and reduced downstream firefighting **Systems Building & Automation** - Built automated dashboards and reporting workflows to increase transparency on KPIs and operational risks and give leadership real-time insight into emerging operational constraints - Introduced automation and simplified processes that reduced manual workload and improved cross-team execution consistency while freeing bandwidth for higher-leverage work ## Projects ### Ephello - Channel: `#ephello` - Date: 2026 - Tools: Next.js, Vercel, Cursor, Claude Ephello is a community health platform built for local councils that want a living, two-way digital relationship with residents - not a one-off newsletter or siloed CRM. It turns “community health” into something operational: councils can listen for neighbourhood signals (service requests, quiet gaps in engagement, emerging themes), engage the right people with timely outreach instead of blanket broadcasts, support residents through shared case trails across housing, libraries, and community teams, and measure ward-level health so leaders know where to act next. In practice that means a pulse view of neighbourhoods - scores, open cases, and risk - backed by AI-assisted drafting and coordination so staff can respond faster without residents repeating their story. The pitch is simple: communities are living, dynamic organisms and Ephello lets councils monitor it's heartbeat. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784670985429-Screenshot-2026-07-21-at-10.49.02-pm.webp - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784670991784-Screenshot-2026-07-21-at-10.49.09-pm.webp - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784670996072-Screenshot-2026-07-21-at-10.49.15-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671001603-Screenshot-2026-07-21-at-10.49.24-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671007453-Screenshot-2026-07-21-at-10.49.31-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671027208-Screenshot-2026-07-21-at-10.49.31-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671037573-Screenshot-2026-07-21-at-10.49.47-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671043506-Screenshot-2026-07-21-at-10.49.54-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671048373-Screenshot-2026-07-21-at-10.50.06-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671054340-Screenshot-2026-07-21-at-10.50.14-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671060466-Screenshot-2026-07-21-at-10.50.20-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/ephello/1784671064423-Screenshot-2026-07-21-at-10.50.29-pm.png ### Berry - Channel: `#berry` - Date: 2026 - Tools: Next.js, Cursor, Vercel, Cloudflare, OpenAI, Google AI Berry is an AI-powered shared notes platform for university students - join your courses, share and discover lecture notes with classmates, and study smarter with an AI companion that summarises, quizzes, and explains concepts from your notes. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/berry/1784644378140-Screenshot-2026-07-21-at-3.32.45-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/berry/1784644398388-Screenshot-2026-07-21-at-2.29.56-pm.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/berry/1784644406666-Screenshot-2026-07-21-at-2.29.59-pm.png ### Eros - Channel: `#eros` - Date: 2026 - Tools: Cursor, Firecrawl, Tauri Local-first research CRM for Mac. Save companies from Chrome with one click, enrich them with Firecrawl, and browse everything in a Tauri desktop app. ### Rememberall - Channel: `#remembrall` - Date: 2026 - Tools: Cursor, Swift Rememberall is a MacOS app that saves your clipboard and screenshots in a visual history, automatically grouped by type, app, and custom categories, so you can search, find, and paste anything back in seconds. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/remembrall/1784671942442-Screenshot-2026-07-21-at-11.11.34-pm.webp - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/remembrall/1784671947199-Screenshot-2026-07-21-at-11.11.51-pm.webp - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/remembrall/1784671951973-Screenshot-2026-07-21-at-11.12.07-pm.webp ### Glayze - Channel: `#glayze` - Date: 2026 - Tools: Claude Code, Supabase, Swift Glayze is a native iOS app for finding dessert shops on a map and earning loyalty points when you visit. Browse donuts, gelato, bakeries, and more - show a QR code at the till after you buy, and the merchant approves your points on the spot. Redeem perks as you explore. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/glayze/1784671814290-phone-.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/glayze/1784671819218-phone--1.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/glayze/1784671824565-phone--2.png ### Fika - Channel: `#fika` - Date: 2026 - Tools: SwiftUI, MapKit, Cursor, Claude Code We spend hours with the people we care about - coffee on a Tuesday, a walk after work, dinner that runs late - and then life moves on. The photos end up buried in the camera roll, the place fades, and months later you can’t quite remember when you last saw someone properly. Fika is a quiet map of the time you’ve actually shared, over time becoming a curated personal story of the real life you've lived together. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fika/1784671776895-phone-.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fika/1784671781604-phone--1.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fika/1784671786638-phone--2.png ### Fairwealth - Channel: `#fairwealth` - Date: 2026 - Tools: React Native with Expo, Claude, Neon AI-powered wealth management app for household and individual finances. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672008773-phone-.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672013009-phone--1.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672017465-phone--2.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672021681-phone--3.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672025835-phone--4.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/fairwealth/1784672030605-phone--5.png ### Voiceprint - Channel: `#voiceprint` - Date: 2026 - Tools: Claude, Notion An autonomous knowledge structuring workflow that analyses an individual's existing writing to create detailed, platform-specific voice profiles mapping tone, style, and signature phrases. It utilises a continuous learning loop to generate and iterate new written content that authentically matches the creator's unique communication style. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/voiceprint/1784672061478-2.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/voiceprint/1784672065944-1.png ### Echo - Channel: `#echo` - Date: 2026 - Tools: iMessage, SendBlue, Claude API A zero-learning-curve maintenance logging tool tailored for on-the-ground manufacturing teams. It bypasses complex enterprise software by allowing frontline workers to report and track equipment issues instantly via text or voice notes in iMessage, which the AI then structures into centralised operational logs. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/echo/1784672165875-1.png ### Brix - Channel: `#brix` - Date: 2026 - Tools: Next.js, OpenAI API, iMessage, NeonDB An AI-managed syndication platform designed to give small-scale landlords the collective buying power of institutional property managers. It aggregates localised repair demand via a low-friction iMessage interface, allowing landlords to text maintenance requests that the system uses to unlock group discounts from tradespeople and service providers. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/brix/1784672195790-1.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/brix/1784672200105-2.png ### BOS - Channel: `#bos` - Date: 2026 - Tools: Tauri 2.x, React + TypeScript, Vite, Tailwind, ProseMirror, SQLite, tokio (async Rust), Composio, LLM providers (Anthropic, OpenAI, Google, Ollama). A local-first daily operating system built to aggregate data from external tools into a single, unified interface while maintaining strict data sovereignty. By connecting disparate software ecosystems locally, it reduces context-switching and ensures user data remains private and secure rather than living on external cloud servers. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/bos/1784672226405-1.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/bos/1784672230631-2.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/bos/1784672234816-3.png ### Kwesty - Channel: `#kwesty` - Date: 2026 - Tools: Swift, Supabase, Reve A timer-based iOS application that gamifies daily routines for children by turning mundane tasks into time-trial challenges earning badges whenever a child beats their previous completion time for a specific activity. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/kwesty/1784672286370-phone-.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/kwesty/1784672290616-phone--1.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/kwesty/1784672352131-phone--2.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/kwesty/1784672357096-phone--3.png ### Proppy - Channel: `#proppy-1-0` - Date: 2026 - Tools: Next.js, Vercel, Supabase A side-by-side property comparison dashboard designed to simplify the evaluation process for homebuyers by providing structured viewing assessment checklists. It centralises disparate property data into a clean interface, reducing the ambiguity and mental load of comparing multiple potential homes. Media: - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/proppy-1-0/1784672406073-1.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/proppy-1-0/1784672410721-2.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/proppy-1-0/1784672415372-3.png - https://pub-b16d6fa46877463b890ddd3e67350112.r2.dev/projects/proppy-1-0/1784672419755-4.png