← Portfolio

Samuel J Lee

Neath, Wales, UK · open to relocate

My career has been shaped by one recurring theme: creating order where none exists. From building operational systems inside early-stage fintechs to teaching myself AI development and shipping products from scratch, I've consistently gravitated toward ambiguous, high-impact work that sits between strategy and execution. I'm at my best taking ownership of problems that don't yet have a natural owner and building the systems, processes and momentum that help exceptional teams move faster.

Tools & stack

Claude CodeCloudflareComposioCursorGeminiiMessageIntercomNeonNext.jsNotionOllamaOpenAISlackSupabaseSwiftUIVercelZapierExpoFirecrawlReactSwiftTailwindTauriViteSQLiteTypeScriptWXT Chrome MV3

Featured Builds

Frontdoor

View media
Claude CodeNext.jsVercelNeonWXT Chrome MV3

Replace every new, empty Chrome tab with a cloud based, agent-first composer experience

Problem
The browser still assumes a person does the work: open a tab, search, click through, copy results. AI has been bolted on as a chat window in a separate tab, so delegating to an agent means leaving the browser's flow, and nothing shows what's running or what needs you.
Solution
Frontdoor replaces every new Chrome tab with an agent-first composer experience giving you the ability to trigger and manage cost-controlled jobs in the cloud via any AI model of your choice - all without needing another app, website or a change in daily behaviour.
Thinking
The Chrome homepage is one of the highest-traffic, lowest-friction surfaces on the internet, yet it's capability is limited to the most basic of actions - searching. Rather than putting an agent beside this surface, embedding it as part of the surface changes the role of the browser from you navigating, AI assisting to you delegating and the browser reporting back.

Ephello

View media
Next.jsVercelCursorClaude

Community-health platform for councils

Problem
Councils relate to residents through newsletters, siloed CRMs or at worst, not at all. Signals of neighbourhood strain arrive late, residents repeat their story in multiple places, a true measure of community cohesion and health is difficult to understand.
Solution
Ephello turns community health into an operational system: listen for neighbourhood signals, engage with timely outreach, support shared case trails, and measure ward-level health. AI assists drafting and coordination so staff move faster without losing continuity.
Thinking
Treat communities as living systems with a heartbeat you can monitor.

Ludus

www.glaze.app/app/ludus-4RDpwn
GlazeAnthropicOpenAIGemini

Multi-provider AI tutor that turns any topic interest or content upload into structured, mastery-based courses.

Problem
Most AI learning tools dump chat on the learner. There is no curriculum, no evidence of mastery, and no way to choose which model actually teaches you well.
Solution
Ludus generates organised courses from a single interest or uploaded materials, unlocks lessons as you progress, and pairs each lesson with a context-aware tutor. Projects and exercises create proof of understanding; collector coins track momentum. Tutors and course generation run across Glaze, OpenAI, Anthropic, Google, and Ollama.
Thinking
The product bet is structure over chat: AI should author a learning path, not just answer questions. Multi-provider support treats models as interchangeable engines so the pedagogy stays constant while the underlying LLM can change.

Echo

View media
iMessageSendblueClaude API

Zero-learning-curve maintenance logging for manufacturing teams via iMessage + Claude.

Problem
Frontline manufacturing teams will not adopt heavy enterprise CMMS tools. Issues get lost in verbal handoffs, WhatsApp chaos, or never logged at all.
Solution
Workers report equipment issues by text or voice note in iMessage. Claude structures those messages into centralised operational logs - no new app to learn, no training programme.
Thinking
Meet operators in a channel they already use in their day-to-day lives. Put AI on the structuring layer (taxonomy, severity, searchable logs) rather than forcing a new UI onto the shop floor.

Glayze

View media
Claude CodeSupabaseSwift

Native iOS dessert-map app with on-the-spot QR loyalty for independent shops.

Problem
Dessert discovery is fragmented, and independent shops lack simple loyalty that works at the till without another tablet workflow.
Solution
Glayze maps donuts, gelato, bakeries and more; after purchase, customers show a QR code and the merchant approves points on the spot — redeem perks as you explore.
Thinking
Loyalty only sticks if capture is instantaneous for both sides. Map discovery drives footfall; QR approval keeps merchants in control without new hardware.

Professional Experience

  • Incredible | Customer Experience & Ops Lead

    NotionSlackZapierIntercom

    Incredible was building a regulated lending business from the ground up, and my role was to help build the operating system around it. I worked across product, engineering, compliance and customer operations to turn ambitious plans into reliable execution through designing the processes, systems and feedback loops that allowed a fast-moving startup to scale without losing operational control. Rather than sitting within a single function, I became the connective tissue between teams, helping translate regulatory complexity into practical workflows, surfacing operational risks before they slowed delivery, and creating the structure that let people focus on building.

  • Monzo

    IntercomNotionSlack

    Knowledge Manager

    As Monzo scaled, product development increasingly depended on the organisation being able to communicate quickly, accurately and consistently. I owned the systems that made that possible, working across product, engineering, risk and compliance to transform product changes into operational readiness.

    The role wasn't simply about documentation, it was about reducing organisational friction. By building structured knowledge systems, identifying recurring customer problems and creating a trusted source of truth for both internal and external facing touch points, I helped ensure teams could move faster while maintaining quality and consistency.

    Customer Operations

    Served as a product specialist for complex support escalations and coached new agents on compliance and customer interaction best practices. Acted as an operational bridge between frontline teams and product, surfacing insights to inform product development and service quality